Page 30:
D. H. Fischer (1994). Paul Revere's Ride. New York: Oxford University Press.
Gladwell sources the high point of how Paul Revere started a mouth epidemic extraordinary about the American Revolution through is social connection.
Page 34:
S. Milgram. (1967). The Small World Problem. Psychology Today. Vol. 1, p.60-67.
Gladwell explains how a smell amount of people are linked with everyones else. He highlights this by using Milgrams experiment as a prime example.
M. Kochen (1989). The Small World Problem. New Jersey: Ablex Publishing Corp.
Page 35:
C. Werner & P. Parmlee. (1979). Similarity of Activity Preferences Among Friends: Those Who Play Together Stay Together. Social Psychology Quarterly. Vol. 42 (1), p.62-66.
Gladwell found interesting that MIlgram’s study which found that most of don’t have a broad and diverse group of friends
Page 47:
Galdwell refers to Tajadens Findings of the 6 degree Kevin bacon rule. Which is how many steps people are connected and linked to to bacon through acting.
Page 53:
M. Granovetter (1995). Getting a Job. Chicago, USA: University of Chicago.
Gladwell uses this source that Mark Granovetter looked at in 1974 asked several hundreds professional workers and how they got their jobs, the majority did through weak ties.
Page 60:
J. J Inman, L. McAlister & W.D. Hoyer. (1990). Promotion Signal: Proxy for a Price Cut? Journal of Consumer Research. 17, p74-81.
Gladwell uses this as evidence of signals and signs being used in supermarkets for consumers to buy and cheating then with idea of ‘everyday low prices being a consistent saving.
Page 61:
L. F. Feick & L.L. Price. (1987). The Market Maven: A diffuser of Marketplace Information. Journal of Marketing. Vol. 51, p83-97.
R.A. Higie, L.F. Feick & L.L. Price. (1987). Types and Amounts of Word-of-Mouth Communications About Retailers. Journal of Retailing. Vol.63 (no.2), p260-278.
L.L. Price, L.F. Feick & A. Guskey. (1995). Everyday Market Helping Behaviour. Journal of Public Policy and Marketing. Vol.14 (2), p225-266.
Page 74:
B. Mullen et al. (1986). Newscasters' facial expressions and voting behaviour of viewers: Can a smile elect a President? Journal of Personality and Social Psychology. Vol.51, p291-295.
Page 77:
G. L. Wells & R. E. Petty. (1980). The Effects of Overt Head Movements on Persuasion. Basic and Applied Social Psychology. Vol.1 (3), p219-230.
Gladwell look at the subtleties of persuasion using head movement.
Page 84:
E. Hatfield, J. T. Cacioppo & R. L. Rapson (1994). Emotional Contagion. Cambridge, UK: Cambridge University Press.
Elaine Hatfield and JohnCacioppo and the historian Rapson look at how we effect each others emotions
Page 85:
H. Friedman. (1980). Understanding and Assessing Nonverbal Expressiveness: The Affective Communication Test. Journal of Personality and Social Psychology. Vol.39 (2), p333-351.
H. Friedman & R. Riggio. (1981). Effect of Individual Differences in Nonverbal Expressiveness on Transmission of Emotion. Journal of Nonverbal Behaviour. Vol.6, p96-104.
Uses the source of information that Friedam researched to show how emotions can be emotionally contagious, and enormously influence others. These people are senders
For example if the’ sender’ is smilling they can influence the person they are speaking to also smile.
No comments:
Post a Comment