Harvard referencing

Page 30:

D. H. Fischer (1994). Paul Revere's Ride. New York: Oxford University Press.

Gladwell sources the high point  of how Paul Revere started a mouth epidemic extraordinary about the American Revolution through is social connection.

Page 34:

S. Milgram. (1967). The Small World Problem. Psychology Today. Vol. 1, p.60-67.

Gladwell explains how a smell amount of people are linked with everyones else.  He highlights this by using Milgrams experiment as a prime example.

M. Kochen (1989). The Small World Problem. New Jersey: Ablex Publishing Corp.

Page 35:

C. Werner & P. Parmlee. (1979). Similarity of Activity Preferences Among Friends: Those Who Play Together Stay Together. Social Psychology Quarterly. Vol. 42 (1), p.62-66.

Gladwell  found interesting that MIlgram’s study which found that most of don’t have a broad and diverse group of friends

Page 47:

B. Tjaden. Brett Tjaden Project. Available: www.cs.virginia.edu/oracle/.

Galdwell refers to Tajadens Findings of the 6 degree Kevin bacon rule. Which is how many steps people are connected and linked to  to bacon through acting.

Page 53:

M. Granovetter (1995). Getting a Job. Chicago, USA: University of Chicago.

Gladwell uses this source that  Mark Granovetter looked at in 1974 asked several hundreds professional workers and how they got their jobs, the majority did through weak ties.

Page 60:

J. J Inman, L. McAlister & W.D. Hoyer. (1990). Promotion Signal: Proxy for a Price Cut? Journal of Consumer Research. 17, p74-81.

Gladwell uses this as evidence of signals and signs being used in supermarkets for consumers to buy and cheating then with idea of ‘everyday low prices being a consistent saving.

Page 61:

L. F. Feick & L.L. Price. (1987). The Market Maven: A diffuser of Marketplace Information. Journal of Marketing. Vol. 51, p83-97.

R.A. Higie, L.F. Feick & L.L. Price. (1987). Types and Amounts of Word-of-Mouth Communications About Retailers. Journal of Retailing. Vol.63 (no.2), p260-278.

L.L. Price, L.F. Feick & A. Guskey. (1995). Everyday Market Helping Behaviour. Journal of Public Policy and Marketing. Vol.14 (2), p225-266.

Page 74:

B. Mullen et al. (1986). Newscasters' facial expressions and voting behaviour of viewers: Can a smile elect a President? Journal of Personality and Social Psychology. Vol.51, p291-295.

Page 77:

G. L. Wells & R. E. Petty. (1980). The Effects of Overt Head Movements on Persuasion. Basic and Applied Social Psychology. Vol.1 (3), p219-230.

Gladwell look at the subtleties of persuasion using head movement.

Page 84:

E. Hatfield, J. T. Cacioppo & R. L. Rapson (1994). Emotional Contagion. Cambridge, UK: Cambridge University Press.

Elaine Hatfield and JohnCacioppo and the historian Rapson look at how we effect each others emotions

Page 85:

H. Friedman. (1980). Understanding and Assessing Nonverbal Expressiveness: The Affective Communication Test. Journal of Personality and Social Psychology. Vol.39 (2), p333-351.

H. Friedman & R. Riggio. (1981). Effect of Individual Differences in Nonverbal Expressiveness on Transmission of Emotion. Journal of Nonverbal Behaviour. Vol.6, p96-104.

Uses the source of information that Friedam researched to show how emotions can be emotionally contagious, and enormously influence others. These people are senders

For example if the’ sender’ is smilling they can influence the person they are speaking to also smile.

The Tipping point

Our design studies lecturer Jonathan Baldwin required us to read the book the 'The tipping point' By Malcolm Gladwell. Johnathan.  It Anylises the magic of the 'tipping point' that magic moment when ideas and trends and social behaviour cross a threshold tip and spreads. He focuses on behaviours, which researchers may have not have concrete explanations for.through Gladwells analysis he discovers some general principles that are reasonable for predicting human behaviour in certain situations. The book breaks viral marketing into three key components, 'The law of the few,''The stickiness factor and the 'Power of Context'

Firstly we were set a task to produce a Use Buzan's http://www.thinkbuzan.com/uk/home  mind mapping technique to plot the basic struture of the book.

soo...Here is my attempt of a mind map

Personally i found the law of the few fascinating and offers and influences.

Gladwell explains that there are three types of people that are necessary to start epidemic 

A Connector- are the 'Social glue' They know lot ppl who occupy many niches and cultures

The Mavens- Are the 'Data Banks' accumulate knowlege, want to be helpfula nd use that information the benefit others

The Salesman-Are great persuaders and push people of the ledge of ideas

The book uses a lot of examples to highlight the theory from Paul Revere's ride to the hush puppies word of mouth epidemic the model of approaching connectors and marvels which is a PR approach to influence relations

Yahoo's Duncan watts has a well discussed counter point to Gladwell in F@st Company last year dismissing “The Law of the Few:”


…in the large majority of cases, the cascade began with an average Joe (although in cases where an Influential touched off the trend, it spread much further). To stack the deck in favor of Influentials, Watts changed the simulation, making them 10 times more connected… But the rank-and-file citizen was still far more likely to start a contagion.

soo who is right?

In the Twilight zone

The law of few say that a few in this world are gifted to make certain ideas tip!!!
where are these guys? we just need to find them to make your idea float.  how to you think 'Harry potter became soo popular? or 'Twighlight'  Now everyone seems to obsessed with vampire!! http://timesofindia.indiatimes.com/entertainment/hollywood/news-interviews/Twilight-saga-gaining-popularity/articleshow/5288916.cms
These both caught the eye of a few people and started a social epidemic. 

There seems to be one question on each the minds of countless  Teenage girls mind these days 
'Team Jacob' or Team Edwards 
Twighlight  books have sold over 5.3 million copies and that is just in the us.  The movies have grossed appropriately y 1.5 billion worlwide!!!